FORGET ME NOT: MILLENNIALS’ USAGE AND ATTITUDE TOWARDS THE IBANAG LANGUAGE

Abstract

This study examined the current status of the Ibanag language across different domains—home, community, work/school, and religion—and explored the attitudes, problems, threats, and challenges associated with its use. Sixty respondents participated, representing diverse age groups and educational backgrounds. Findings revealed that Ibanag remains strong within the home and among close community members, where it is “always” used, but its usage declines significantly in formal settings such as workplaces, schools, and religious gatherings, where it is only “sometimes” spoken. Respondents expressed pride and cultural attachment to the language, viewing it as a beautiful symbol of identity. However, contextual switching to Tagalog and Ilocano is prevalent, especially in mixed-language environments. Identified problems include inconsistent formal usage, language mixing, declining youth proficiency, and the perception that Ibanag has limited practical value in professional contexts. Threats to its survival include the dominance of Tagalog and Ilocano, generational shifts, lack of institutional support, and reduced presence in religious practices. Challenges noted were reluctance to use Ibanag in public, increased media exposure to dominant languages, and limited opportunities for daily use. To address these issues, the study recommends developing community-based language workshops, launching media and technology campaigns, and implementing youth engagement initiatives.